CONCEPT

SHOT LIST

WARDROBE/GEAR

ON-SET ART DIRECTION

To kick off the 2024 Spring season, we took BILT—Comoto’s exclusive riding gear brand—to the sun-soaked roads of Daytona, Florida. This photoshoot showcased the latest lineup of mesh gear, built for breathability, comfort, and performance in the heat. From refreshed staples to all-new designs, the collection was made to suit every rider’s style and keep them cool in even the hottest conditions. Shot on location to capture that unmistakable springtime energy, the campaign aimed to spark excitement for the season ahead and get riders back on the road in style.

Shot by Luke Darigan