CONCEPT

CASTING

WARDROBE/GEAR

ON-SET ART DIRECTION

CREATIVE DIRECTION

For this Black Friday campaign, we leaned into the excitement (and chaos) of scoring the best deals of the year. A rider is shown leaving the store with a huge smile, hilariously buried in an avalanche of motorcycle gear, parts, and accessories. The head-to-toe coverage and cheeky visual storytelling captured the high-energy, can’t-miss nature of the sale—adding a fun, memorable twist to a key retail moment for the brand.

Shot by Luke Darigan