Celebrating 50 Years
ART DIRECTION
LOGO DESIGN
APPAREL DESIGN
Cycle Gear is the largest and fastest-growing retailer of motorcycle parts and apparel in America. Their relentless commitment to industry-leading customer service has been the cornerstone of their success since they opened their first tiny store in Northern California in 1974. Since then, they have opened over 160 stores in 39 states and show no sign of slowing down.
To celebrate 50 years, Cycle Gear gave away a brand new 2024 Honda Transalp and a custom-built 1974 Honda XL250. Watch Ari Henning from The Shop Manual as he provides a comprehensive overview of the restoration and customization process he undertook for the 1974 Honda XL250, transforming it into a unique custom bike. Click the video above to watch.
Cycle Gear
x Dixxon
A partnership half a century in the making, to bring customers this exclusive flannel. This piece is made with Dixxon's signature D-Tech polyester blend, which provides exceptional comfort and functionality for riders. The flannel has mitered edges on the chest pockets and sleeve cuffs, plus a microfiber cloth inside the bottom hem to clean your glasses. As the Graphic Designer and Art Director, I selected the color palette, flannel pattern, button details, and designed the logo and tags. I also provided art direction for the product photoshoot.
Shot by Luke Darigan
