CONCEPT

SHOT LIST

WARDROBE/GEAR

ON-SET ART DIRECTION

To introduce the 2025 lineup of protective motorcycle gear, this campaign took a fresh, minimalist approach focused on intrigue. Instead of highlighting specific products, the visual concept leaned into mystery. The shadow teases the riding style without revealing the gear itself, inviting viewers to explore the collection and discover what’s new. This was a bold departure from previous brand visuals, designed to spark curiosity and drive engagement through storytelling and suggestion.

Shot by Luke Darigan