Savoring Summer Campaign
CONCEPT
SHOT LIST
CASTING
WARDROBE/GEAR
ON-SET ART DIRECTION
This summer campaign is all about dialing up those smaller, meaningful experiences that make the season truly special. Cycle Gear is the place for riders to gear up while leaving room for new adventures. From the wind in their hair to the sun on their face, we're focusing on capturing the sentimentality and impact of those personal moments that create lasting memories.
A father-daughter road trip to the beach consists of roadside pitstops for good eats and treats peppered with scenic views. Throughout their trip, their connection deepens with each mile they cover, strengthened by the shared thrill of two wheels on the road.
Shot by Luke Darigan
We sought to bring our shot list to life, inspired by the popular trend of sharing multiple clips of daily life or recent trips through video reels on social media. This project was a collaborative effort, made possible with the expertise of Graphic Designer, Zach Fogleman and Video Editor, Alex Basso.
